- Book Title: Childhood Identities in Television Children’s Programs
- Author: Azadeh Salemi
- Publication Year: 2015
- Number of Pages: 294
Description:
Childhood is a sensitive period of life and plays a fundamental role in shaping human personality. During this period, the family assumes the primary role in the care and development of the child. However, today the social environment and media also play an important role in secondary socialization, personality shaping, and children’s attitudes. Because today’s children spend a lot of time using media, and specifically television children’s programs, and a significant portion of learning occurs through observing the behavior of others and modeling. In the present paper, various types of childhood identities (definitions and expectations of childhood) that have been formed in the process of the evolution of the concept of childhood in the world and influenced by the historical, social, and cultural context and developments of societies are introduced. Then, a selection of children’s programs produced and broadcast on the Islamic Republic of Iran Broadcasting is examined using discourse analysis method in order to identify the types of images presented of childhood and the model that yields the ideal desired child.
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Introduction to Childhood Identity
