- Book title in Persian: تبلیغات برای کودکان : مفاهیم و مناقشات.
- Book title in Latin: Advertising to children: concepts and controversies
- Author: M. Carole Macklin, Les Carlson
- Published in: 1999
- Number of pages: 322
Description: Advertising to children is a topic that entails many ethical consequences. Marketers also want to know whether large-scale investment in the field of children is cost-effective or not? And parents and educators are very anxious about the informational impacts and consequences of advertising on children and what effect these advertisements leave on their children.
