- Book Title : Guidelines for Programming for Toddlers, Children, and Young People
- Author : Shiva Derakhshani, Morsedeh Nikbakhsh, Reza Shakari, Reza Behnam Rad
- Publication Year : 1390
- Number of Pages : 130
Description:
The production of cultural products and media works, like all commodities, requires those involved in this field to be familiar with production principles and regulations and approved standards. Therefore, the media of various countries endeavor, through formulating guidelines, to familiarize program makers with the laws, rules, and norms approved by their society and media. This familiarity can, while minimizing potential errors in production, procurement, or broadcasting, provide significant assistance to the supervision and evaluation of programs, such that the aforementioned processes are all carried out based on unified indicators and guidelines.
Therefore, with the growth of various departments in the national media, as well as the expansion of the private sector’s share in media productions, familiarizing various messaging domains with the principles, regulations, and content policies of programming from a professional, legal, value-based, and normative perspective is considered one of the fundamental necessities in the national media. Media programming is, on the one hand, an interdisciplinary task; meaning that for the production and broadcast of a program, a set of knowledge in various fields of psychology, sociology, programming, etc., must come together, and on the other hand, it is a cultural and value-based task; meaning that all program messages must align with the norms of the target society. Since in our country all laws and social norms fall under the banner of Islam and are measured by Islamic criteria, special attention and effort must be paid to aligning the messages with the laws and norms of Islamic society.
Accordingly, the preparation and compilation of the organization’s “Guide and Programming Guidelines Book Series” was placed on the agenda of the Planning and Design Center, and efforts were made to provide guidance and awareness regarding the principles and regulations of the organization as well as the knowledge required by the production, procurement, and broadcasting departments—especially for domestic program makers—in a professional, scientific, and expert language within this book. Overall, the professional principles and regulations presented in this book oversee the content characteristics of programs and address how to present the message (so that the effect of the message on the recipient matches the sender’s intended effect). What is now, by the grace of God, made available to the planners and program makers of the organization in volume one of the book entitled “Guidelines and Programming for Toddlers, Children, and Young People,” is the result of the collective efforts of a group of professors, experts, managers, and specialists, whose preparation and compilation was accomplished through three stages. In the first stage, preliminary studies and the preparation of a table of contents draft, along with discussions and reviews in expert meetings, came to fruition. In the subsequent stage, the draft of each chapter was provided to professors and experts related to each subject, and their consultative, confirming, and corrective opinions were utilized; and in the final stage, to avoid potential flaws and to utilize the knowledge and experiences of experts and production practitioners, working groups were formed to discuss each chapter. After making final revisions, the present book is ready for implementation, supervision, and evaluation to be handed over to the production, procurement, broadcasting, and supervision groups.
Chapters of the Book:
This book has been prepared and compiled in two sections: “Principles and Foundations” and “Toddler, Children, and Young People’s Programs“.
- The “Principles and Foundations” section includes chapters on religion orientation, identity, privacy, fairness and impartiality, accuracy and correctness, citizenship rights, reflection of violence, and the media rights of toddlers, children, and young people. This section includes general and overarching rules and regulations that must be considered in the production, procurement, and broadcast of all programs and is repeated in the Guide and Programming Guidelines Book Series.
- The second section addresses how to present the message and the content characteristics related to the specific audience of the program, which are effective in the correct transmission of the message.
The sources used and cited include scientific books and articles related to each chapter, existing and related laws—especially the Constitution of the Islamic Republic of Iran, norms and values based on the culture and customs of society, the principles and regulations of the Islamic Republic of Iran Broadcasting (IRIB) organization that have hitherto been observed and implemented in writing or orally in the organization, programming guidelines existing in radio and television of various countries around the world, and the experiences and knowledge of media experts and practitioners.
However, it should be noted that for the first time in the history of radio and television in Iran, a book has systematically addressed the policies, principles, and regulations of production, procurement, and broadcasting in a scientific, expert, and professional language. Naturally, if it contains ambiguities or shortcomings, they will become more apparent during the implementation phase, making the updating of the content necessary. Therefore, it is hoped that with the cooperation and guidance of various departments of the organization, especially program makers, shortcomings and weaknesses will be resolved in future volumes.
Finally, appreciation is expressed for the efforts of the supervising professors, Mr. Dr. Bagher Ansari and Ms. Rozita Zabihi, the collaboration of research experts Ms. Marzieh Salimi, Razieh Mir-Enayat, Arezoo Bani-Adami, and Mr. Seyed Javad Formeini Farahani, as well as the guidance and support of all esteemed professors, experts, and program makers who have assisted us by transferring their knowledge and experiences.
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Guidelines for Programming for Toddlers, Children, and Young People
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