- Title : Study of symbols and manifestations of cultural invasion in the children and young people programs of Channel Two of Sima
- Student : Alireza Mohebbi
- Advisor : Dr. Motaghizadeh
- University : IRIB (Islamic Republic of Iran Broadcasting)
- Degree : Master’s
- Major : Mass Communication Research
- Defense Date : 2009
Abstract:
The present research, using content analysis method, has examined the symbols and manifestations of cultural invasion in children and young people programs in the spring of 2009. By examining 8 important indicators of Western culture (liberalism, humanism, secularism, violence, consumerism, corruption and prostitution, promotion and propagation of Zionism, use of animals in animations) and analyzing the main variables and sub-variables, it aims to investigate and explain this issue. In this regard, the results of this research show that symbols related to the variables of violence, consumerism, and anti-value and abnormal behaviors have appeared more than other symbols of cultural invasion in children and young people programs. Accordingly, the violence variable with 0.31, consumerism and anti-value and abnormal behaviors variables each with 0.14, corruption and prostitution variable with 0.8, nudity variable with 0.6, hedonism and humanism variables each with 0.4, feminism variable with 0.4, Zionist symbols variable with 0.2, and Christian symbols variable with 0.1 respectively had the highest percentage of frequency in children and young people programs.
