Title: The role of television in the process of children’s enculturation; Case study: Pooya Network
Student: Mahmoud Fallah Parvizi
Supervisor: Dr. Fatemeh Azizabadi Farahani
Advisor: Dr. Fatemeh Baratloo
Referee: Dr. Ataollah Abtahi
University: Islamic Azad University, Science and Research Branch (Tehran), Faculty of Management and Economics, Department of Cultural Management
Degree: Master’s
Field: Cultural Management
Defense Date: 2019
Abstract:
Mass media play a significant and crucial role in providing models and cultural development in society, and today it is hard to imagine a home without a television. Television is one of the most important communication phenomena of the recent century, which by presenting, changing, and transforming the beliefs, values, morals, behavior, and lifestyle of the members of society, especially children, acts as new models that in many cases, earlier and more extensively build culture or alter culture away from old and traditional models such as family, school, and friends. Therefore, the role of television in the socialization and enculturation of children should not and cannot be ignored, especially since this role is growing day by day. Nowadays, in many cases, it is television that determines the mental and behavioral priorities of society members. Considering the effective role of television in the cultural transformation of society, especially among children, the goal of this research is to investigate “The role of television in the process of children’s enculturation” with a “Case study of Pooya Network”, especially since enculturation in children is one-way. In fact, from birth, a child is busy learning the behavior and speech of others, and somehow coordinates themselves with social life by learning beliefs, values, customs, etc. To achieve the research objectives, in addition to library research, the researcher conducted field research and distributed questionnaires using the Krejcie and Morgan table, examining the role of 384 individuals in the statistical population, and investigating the sample size regarding the role of Pooya Network in the process of children’s enculturation. Based on the research results, it can be said with certainty that the Pooya Network plays an effective role in children’s enculturation (such as nutrition, sleep and rest, hijab and clothing, affection for parents and family, familiarity and interest in the Persian script and language, interest in reading prayers and Quran, etc.). The extent of the impact in each of these cases varies and has been explained in detail.