• Thesis Title: Examining methods of transferring religious concepts to children through television: Qualitative content analysis of Khaleh Shaduneh program
•  Student: Zeinab Porsam
• Supervisor: Dr. Mohammad Dadgaran
• Advisor: Dr. Naser Bahonar
• University: Soore University, Faculty of Culture and Communication
• Degree: Master’s
• Major: Propaganda and Cultural Communication
• Defense Date: Esfand 95

 Abstract:

This research was conducted due to the lack of scientific and research work in the field of religious programming methods for the toddler age group. Therefore, an attempt was made to determine how religious concepts are presented by analyzing and examining one of the popular series of the Islamic Republic of Iran Broadcasting for this audience group. Because the purpose of this research was to extract religious concepts and how they are presented, the basis of the work was set on the special occasion days of the year 2014 of the Khaleh Shaduneh series. The research method was qualitative content analysis. In conclusion, the research results showed that: the most frequently used teachings in this series were moral concepts and thereafter ideological concepts; furthermore, the most frequently used methods to transfer these concepts were the host’s direct talking, dramatic storytelling, and in-studio poetry. Of course, it is worth mentioning that the literature used and the manner of expression of the host and program staff were beyond the comprehension of the program’s target audience, and we mostly witnessed direct-type instruction as well as abstract concepts in this series.

 Keywords: Methods of transferring religious concepts, Religion and media, Children’s television program, Qualitative content analysis, Khaleh Shaduneh program

• Tittel: The study of transfering methods of religious concepts to children through Tv:Qualitative content analysis of Khale Shadune program
• Supervisor: Dr. Mohammad Dadgaran
• Counselor: Dr. Naser Bahonar
• By: Zeinab porsam
• Sooreh University
• Februrary 2016

Abstract

This study is done due to the lack of scientific work and research on the methods religious program making for children. It is tried to analyze one of the top series of the Islamic Republic of Iran Broadcasting (IRIB) to achieve the methods of presenting the religious concepts to the children. Regarding the purpose of the study that was extracting the religious concepts and identifying the ways that these concepts were presented, Khale Shadune series aired on the special days of 2014 were chosen as research samples. The research method was qualitative content analysis. According to the research findings the moral and ideological concepts had the highest rate of usage in these programs. Moreove,being directly addressed by presenter, playing dramatic story and singing a song in the studio were the main and the most used ways for transferring religious concepts to the children. It is worth mentioning that the presenter’s way of expression and literature was beyond the comprehension of target audiences. Also in these programs direct instruction and abstract concepts were mostly applied.

Keywords: Methods of instructing religious concepts, Religion and media, Children television series, Media, Qualitative content analysis, Program Khale Shadune