Title: Investigation of persuasive methods in the animation Kids of Golha Building
Student: Leyla Zarghi
Professor: Dr. Seyed Mohammad Dadgaran
University: Soore Faculty of Culture and Communication
Degree: Master’s
Major: Communication
Defense Date: 98
Abstract:
This research was conducted with the aim of investigating persuasive methods in the animation of Golha Building. This research is exploratory in nature, its method is quantitative content analysis, and its unit of analysis is the sequence. The statistical population of this research is all sequences of the 90 episodes of the Golha Building animation, and its statistical sample was purposefully selected as 36 episodes (11 and 12-minute episodes). The research findings showed that the most persuasive goal pursued in this animation is the goal of attitude change. The familiarity attention-grabbing method is used more than other attention-grabbing methods, and the curiosity and novelty attention-grabbing methods are used less. Central and peripheral persuasion methods are also widely used, with peripheral persuasion methods being used more than central ones. Considering that the target age group is young children, peripheral persuasion methods, which involve less scrutinizing and scientific analysis by the audience, are used more.
Keywords: persuasion, persuasive attention-grabbing methods, central persuasion methods, peripheral persuasion methods, and Kids of Golha Building.
