- Title: Cultural Startups with an Emphasis on the Children’s Sector
- Project Manager: Hamidreza Shashjavani
- Executor: Pegah Hosseini
- Supervisor: Development Center of Cultural and Creative Industries
- Publication Year : 2017
- Number of Pages : 66
Description:
Introduction
For many years, investors told cultural entrepreneurs in response that we do not invest in culture because the sphere of government activity is with highly specialized institutions, and cultural activities are profitable by power and not scalable. However, since the beginning of the 21st century, with the boom of Cultural and Creative Industries (CCIs) and the attention of venture capitalists to the cultural consumption of urbanites, the subject of new cultural businesses—which has become an important matter at the intersection of culture economics and digital economy—has emerged. With the coming together of e-commerce, big data, and cultural consumption, new opportunities for profitability and user employment have been provided. Added value in CCI industries is derived from creative businesses created on the basis of intellectual activities in the cultural sector. Most businesses in these industries are focused on digital cultural services, and arts and culture SMEs (small and medium-sized enterprises) are considered agents of development by employing modern technology and specialized personnel. Regarding our own country, if we want to categorize revenue sources, “oil exports” and “non-oil exports” immediately come to mind. For years we have known that oil is the country’s most important source of revenue and the volume of non-oil export transactions seems negligible in comparison. These days, of course, other things occupy our minds more than ever:
1- The finite nature of oil resources
2- The efforts of developed countries to use new energies and consequently
3- The decrease in global oil demand
4- Existing economic sanctions
5- High volatility of oil prices
6- The revenue growth of the cultural and creative sector tied to information technology in the world
All these show that the survival and betterment of the country depend on a universal effort with a definite horizon: “the growth of digital cultural industries and non-oil exports”. What non-oil thing can be a new source of revenue for us? To create employment with little capital, be our country’s competitive advantage, have a higher probability of our growth with a specified expenditure of energy, and replace large loss-making and environmentally destructive industries?
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