Media Policy-Making for children and young people Programs

• Title: Pathology of Media Policy-Making in Programs Special for children and young people (Semiology of Mohalleh Gol-o-Bolbol Program)
• Student: Safoura Choriki
• Advisor: Dr. Hadi Khaniki
• University: Allameh Tabataba’i
• Degree: Master’s
• Field: Media Management
• Defense Year: 2015

Abstract:

The main purpose of the present research has been to investigate media policies in programs special for children and teenagers. To this end and to achieve this goal, first in the theoretical part of the research, a literature review related to children and media as well as theories of child development and media has been discussed. In addition, since media policies have been investigated in the present research, a brief overview of the definition and how media policy-making is done and the evolution of its structural framework has been provided. Another topic that forms the main foundation of this research is representation theories, which have been discussed in detail in the theoretical part of the research.
In the third part, first semiology and the film analysis model based on the theories of Roland Barthes, John Fiske, and Selby Kadoury have been discussed. The sampling method was purposive sampling, such that episodes were selected in which media policies manifested themselves in the form of concepts more than ever before. In the research findings section, first a summary of what happened in the selected episode is presented, and then semiotic analysis based on Selby and Kadoury’s model and semiotics based on Roland Barthes’s five-stage model are addressed. Finally, in the last section (conclusion), media policies are placed in the form of concepts that policy-makers try to instill in children. Concepts such as the necessity of respecting parents and accepting the discursive image of the child as a commodity.