Why is advertising on the KoodakTV network a multi-dimensional harm?

1. A child born in the digital age can have a personal tablet/iPad from an early age, around 3 years old, of course without a SIM card, because their life-world and skills of discovery, trial and error, agile fingers, and … are developed.

2. When the average monthly income of Iranian families based on the Ministry of Labor’s wage is equal to the price of a tablet, the constant advertising of this important tool throughout the day and continuously on the KoodakTV network has harmful consequences.

A: The child’s constant demand and facing parental passivity
B: Suppression of demand due to economic poverty
C: The child’s frustration and anger towards parents

3. Advertising is the organization’s most important source of revenue to continue program making. Advertising makes its way into KoodakTV networks so that they can make programs for these very children by earning revenue from advertising.

4. Creating a vicious cycle of earning revenue with the goal of program making and improving educational culture and children’s health, and falling children into the pits of conflict with parents as a result of consumerist advertising and creating serious harms that last a lifetime.

What is the solution?
In my opinion, shutting down the networks due to lack of money and not falling into this cycle is preferable to the lasting harms inflicted on the psyche of a generation of Iranian children.

But alas, money is more important than children’s mental health and parents’ peace of mind.

Author: Sahar Soltani