- Title:The role of television commercials on the mental health of children aged 7 to 12 in Tehran.
- Student:Marzieh Rafati
- Supervisor:Seyyed Reza Naqib al-Sadat
- University:Allameh Tabatabaei. Campus of part-time education
- DegreeMasters
- Var:Social Connections
- Defense date:3.
Abstract
The aim of this study is to investigate the roleTV commercialsonMental HealthChildren aged 7 to 12 in Tehran, and the main question of this research is whether television commercials have a role in the mental health of children aged 7 to 12 in Tehran. In addition, the type of commercials children like, attractions, factors The durability of these advertisements inChildren’s minds, the relationship between age and gender, the hours the child is exposed to these advertisements, etc. are the subjects of interest. The research method used is a survey and data collection was carried out using a researcher-made questionnaire, a questionnaire consisting of the Eysenck test and the MHC test. Statistical sample The study subjects were 385 students aged 7 to 12 in Tehran who were selected using a mixed sampling method with two techniques: multi-stage and quota. The results of this study indicate the role of television commercials on mental health. The children’s mental health level was estimated to be average, and the children’s interest was initially focused on advertising food products and then on detergents and hygiene products. The most important factorAd retention in the mindChildren’s imaginary and unrealistic aspects, and the most important attraction for children were the laughter, joy, and humor used in television commercials, etc. Further, a significant relationship was found between gender, age, hours of exposure to television, etc., and children’s mental health.