Desirable criteria for broadcast schedule (conductor) design

• Thesis Title : Desired criteria for designing the broadcasting schedule (conductor) of Omid TV channel programs
• Student : Naeim Zamani
• Supervisor : Dr. Mohammad Hossein Saei
• University : صدا و سیما (IRIB University)
• Degree : Master’s
• Major : Media Management
• Defense Date: Winter 2017

Abstract:

The process of setting up the broadcast schedule for programs of any television network, apart from the broadcast content, is considered one of the shaping and “identity-giving” factors of the network. Arranging programs in an orderly manner, consistent with a specific logic in terms of subject matter, content, appeal, etc., as well as matching the needs and tastes of the audience at different hours of the day and different seasons, is one of the most important duties and missions of the conductor-setting department in any television network. In this research, we have tried, considering the identity of Omid Network and its specific audience, as well as utilizing relevant documents in the field of the conductor and adolescent programming, to take a step toward answering the research question, which is the optimal design of Omid Network’s broadcast schedule. For this purpose, data gathered from in-depth interviews with experts, managers, psychologists, as well as organizational documents, were analyzed and coded. First, we gathered the general criteria for designing the broadcast schedule of all networks, which include: macro-policy-making thought patterns, the governance of Islamic and revolutionary values over all policies, planning and productions, network goals and missions, network identity, paying attention to the audience’s needs, best interests, and desires in policy-making and programming, the conductor timetable, financial and commercial policies, attention to aligned and competitor media, the structure of network programs (format, subject, content, and genre), and media research, and analyzed each separately for use in Omid Network. For the correct arrangement of adolescent programs, one must pay attention to their characteristics, including physical, cognitive, emotional, and affective traits, sexual and intellectual maturity, being digital, encapsulation, instantaneous emotions, etc. Omid Network must give identity to adolescents, engage them with itself, and pay attention to them. The broadcasting of programs must be tailored to their exact age groups, which are divided into two categories A and B, 12-15 and 15-18 years old, and also each gender shows different interests when watching programs. Programs must be distinguished on occasions and have special appeal so that the adolescent understands that specific occasion. Adolescents are interested in programs with a faster rhythm, and in the conductor, attention must be paid to formats, structures, and subjects so that they are not repetitive and placed next to each other. Each program box is about 25 minutes. According to the reviews, the adolescent prime time is between 20:00 and 22:00. Omid Network, in terms of policy-making and program broadcasting, should be a reference for other networks that have adolescent-oriented programs and should interact with these networks.

Keywords: Broadcast schedule (conductor), Omid Network (Islamic Republic of Iran Broadcasting), Criterion, Adolescent

Thesis Submitted in Partial Fulfillment Of the

Requirement for the Degree of master of Art (M.A)

In Media Management

Desired Criteria for “Omid Network” TV Program Schedualing

By:

Naeim Zamani

Supervisor:

Dr.Mohammad Hossien Saei

Winter 2017

Abstract

The process of setting up programs schedule of TV channels, apart from the programs content, is considerd to be

a factor shaping the identity of the channels. The arrangement of the produced programs in regular manner and based on a logical topic, content, attractiveness, etc. and with regard to audiences’ needs and preferrences during day time and during different seasons, is of immense importance for every TV channel.

Therefore the data collected through interview with the relevant managers, experts, and psychologists as well as the exploration of organizational documents was analyzed and codifed.

First of all, we collected the general criteria of developing program schedule (conductor) of all TV channels and applied each separately to Omid channel. These criteria included intellectual macro-patterns of policy-making, Islamic values dominance over all of policy-makings, planning and productions, the objectives and missions of channel, channel identity, considering audience’s need, desire, and goodness in policy-making and program production, conductor time-table, financial and business policies, attention towards rival and concordant media, the structure of channel programs (format, theme, content, genre), and media research. To make an appropriate arrangement of TV program for adolescents, it is essential to take into account their physical, cognitive, and emotional characteristics as well as their sexual and logical maturity, capsulation, instantaneous excitements, etc. Omid channel should give identity to adolescents, make them join it, and pay attention to them. Broadcasting adolescents’ TV programs should be in tally with their exact age in two classes, 12-15 and 15-18. Either male or female adolescents express different interest depending on their gender. Therefore, the programs should be distinguished in different occasions to enjoy special attractiveness in order for the adolescents understand each occasion. Adolescents are interested in programs with faster rhythms, so in making conductor the format, structures, and themes should be taken into consideration to not to be repeated. Each box of program takes around 25 minutes long, and adolescents’ prime time is between 20 to 22 minutes. Omid channel should be taken as a reference for other channels with programs for adolescents, in order for interacting with them.

Key words: TV program schedule (conductor), Criterion, adolescent, Omid TV channel