- Research Name: New business models in the digital age
- Author: Maria Jesus Rojas and colleagues
- Head of Research Group: Dr. Hamidreza Sheshjavani
- Supervisor: Center for Development of Cultural and Creative Industries
- Publication Year : 2016
- Number of Pages: 170
Description :
This book is a translation of
New business models in the digital age
Over the past few years, the internet has led to changes in business models and the way companies are organized in various sectors such as media, airlines, tourism, financial intermediaries, etc. In the near future, all companies that bring content to the market in various formats and with the help of intermediaries will see their business models change, and companies operating in the cultural sector are no exception to this structural transformation process. A new era is before our eyes in which the way companies handle B2C customer relationships will be more important than the current intermediary method, i.e., B2B.
The purpose of this study is to provide an analysis of internet-based business models for those active in the book world—from publishers to intermediaries, authors, booksellers, and librarians—so that they can identify their business opportunities and realize the benefits of each model for their company.