- Book title in Persian: Kids’ Media Culture
- Book title in Latin: Kids’ media culture
- Author: Marsha Kinder
- Published in: 1999
- Number of pages: 338
Description : Television shows, cartoon series, video games, and other forms of media that focus their attention on children are a recurring topic of discussion. In Kids’ Media Culture, some of the most prominent cultural theorists join together, presenting new and exciting theories in the field of examining media production and consumption directed at children. What is good for children, and what is merely dependent on exploitation? Are shows that try to level the socio-economic playing field by educating children effective? The essays in this collection pause these questions and raise their own. Since part of their argument is that children’s reactions to mass media are more complex and dynamic than previously thought, the participants examined post-war American media development. They investigated how the books, cartoons, and television shows of the ’50s and ’60s – including “Lassie and Dennis the Menace” (the name of a TV show) – helped redefine American identity and presented an image of a specific American optimism and universal innocence. Other essays gather discussions surrounding such shows as “Sesame Street”, “My So-Called Life”, and “Mighty Morphin Power Rangers”. After discussing the differences regarding how children and adults react to such programs, this collection focuses on the topic of television in school and the ways mass media conveys messages about gender and social behaviors. Kids’ Media Culture makes it clear that active children absorbed participants in their surrounding media culture. This book compels readers interested in cultural studies and television, as well as those interested in education and children’s welfare. Contributors: Heather Gilmour, Sean Griffin, Heather Hendershot, Henry Jenkins, Yasmin B. Kafai, Jyotsna Kapur, Marsha Kinder, Susan Murray, Elissa Rashkin, Ellen Seiter, Lynn Spigel, Karen Orr Vered.
