- Title: Investigating the function of radio in attracting child audiences under ICT conditions in Iran
- Student: Hamid Talaei
- Supervisor: Dr. Vida Hemraz
- University: Islamic Republic of Iran Broadcasting
- Degree: Master’s
- Major: Producing
- Defense Date: 2009
Abstract:
Radio, as a medium, possesses features such as speed, breadth of dissemination scope, easy access, imaginativeness, and content diversity. These features have made radio one of the top mass media. Like other media, this medium has 3 functions: entertainment, education, and information.
Radio now stands alongside various visual and audio media and multimedia software (ICT conditions) that feature the appeal of color and image and are also favored by children. With the increase in the number of media, the volume of message production has increased, but the number of message consumers has not increased at the same rate. Considering that children are among the most important consumers of media messages, the question arises: does radio have a function in attracting child audiences under ICT conditions?
This research was conducted with the aim of investigating the position and function of radio in attracting child audiences under ICT conditions in Iran, as well as examining children’s media needs and audience-attracting factors using two documentary-library and field-survey methods. At the beginning of the research, the characteristics of radio and then the characteristics of the child were examined. The next step was comparing and matching radio features with the psychological structure of the child. Also, by preparing a questionnaire, polling, and needs assessment from children regarding radio, the appropriate function of this medium for attracting child audiences under ICT conditions was examined.
The most important result obtained from this research is as follows: The educational function of radio can be suitable for children and serve as one of the factors for attracting child audiences under ICT conditions, provided that this function is properly utilized in the production of radio programs.
