- Title: The Impact of Watching Iranian Religious Animations on the Religious Behavior of Teenagers (A Case Study of 8 Middle and High Schools in Education District 2)
- Student: Sahba Samadi
- Supervisor: Dr. Seyed Mojtaba Razavi Tousi
- University: IRIB (Islamic Republic of Iran Broadcasting)
- Degree: Master’s
- Major: Television Advertising and Marketing
- Defense Date: Spring 2012
Abstract:
In an era when the massive influx of information through communication media such as television and satellite is so vast and reckless that we cannot simply rely on the sole function of traditional advertising to reject or dismiss the harms resulting from that onslaught, nor can we align and harmonize religious propagation with the methods and practices of Western propaganda, paying attention to the role of television in the public culture of society and utilizing this medium in producing religious programs—alongside the pivotal role of environments where about one-third of our children’s daily time is spent—is more essential than ever in creating spiritual attractions. Teenagers, as avid audiences of media productions, due to their sensitive age group, have a critical and analytical view of religious concepts. Therefore, we should not neglect the role of television as an informational tool aimed at influencing and strengthening the proper religious behavior and attitudes of teenagers, as well as the receptive environment of schools in bringing together homogeneous audiences, which provides greater potential for the media to create impact. In this regard, animation productions, considering their high capability and unlimited visual and auditory attractions in engaging audiences—especially teenagers—can be used as a tool to propagate the message.
Therefore, this study, which was conducted experimentally on a number of 12-to-18-year-old students from 8 private schools in District 2 of Tehran Education by examining subjects in 4 control groups and 4 experimental groups, investigates the impact of Iranian religious animations on changing students’ religious behavior. Using paired t-tests, one-sample t-tests, and analysis of variance, it evaluates the role of age, gender, and the religious background (religiosity) of the subjects in the extent of their behavioral change. The results of this research show that, overall, watching religious animations has strengthened the religious behavior of the target group, and among these, the gender and religious background of the teenagers play a role in this impact.
با سلام چطور میتونم پایان نامه تون رو به طور کامل مطالعه کنم؟