- Title: The role of television programs on the intelligence of children in Tehran
- Student: Masoumeh Sabouri
- Supervisor: Dr. Seyed Ali Rahmanzadeh
- University: Islamic Azad University, East Tehran Branch
- Degree: Master’s
- Field: Social Communication Sciences, Communication Orientation
- Defense Date: 2015
Abstract:
This research has been conducted with the aim of understanding the role of children’s television programs on the intelligence of children in Tehran from the perspective of national media experts. The research method used in this study is field research, and in terms of execution, it is correlational, and in terms of purpose, it falls among applied researches.
The statistical population of this research consists of national media experts, numbering approximately 750 people. After determining the research environment, considering the dispersion of the target statistical population in the research, 250 people from the aforementioned statistical population were selected as the research sample according to sampling regulations (based on the sampling method listed in Morgan’s table). With a 15-percent probability of questionnaire flaws and issues, 300 questionnaires were distributed. The questionnaire used in this research is anonymous, consists of closed questions, and is based on the Likert scale. Respondents were free regarding each of these options to use their own perspective to select and mark one of these 5 options that best matches their attitude. The measurement tool in this research includes 43 items, where 20 items are related to measuring cultural intelligence and 23 items are related to measuring emotional intelligence based on the attitude measurement scale. The validity and reliability of the questionnaire were also measured and confirmed using the views of experts as well as Cronbach’s alpha test. Data analysis of this research was carried out at two levels: descriptive statistics and inferential statistics. Data description in the two sections of contextual variables and main variables was presented using absolute frequency, relative frequency, mean, standard deviation, and variance indices in the form of tables. In the inferential statistics section, the Kolmogorov-Smirnov test was used to determine the normality of the data, Bartlett’s test for sample adequacy, linear regression test, Durbin-Watson test, coefficient of determination, significance test in the regression model, significance test for the regression equation, and significance test of coefficients were used to test the hypotheses.
According to the results obtained from the hypothesis tests, it can be said that from the perspective of national media experts, there is a significant relationship between children’s television programs and the cultural intelligence of children in Tehran. Considering the value of the phi coefficient (0.543), it can be said that the intensity of dependency between children’s television programs and the cultural intelligence of children in Tehran is at a moderate level. Additionally, from the perspective of national media experts, there is also a significant relationship between children’s television programs and the emotional intelligence of children in Tehran. Considering the value of the phi coefficient (0.657), it can be said that the intensity of dependency between children’s television programs and the emotional intelligence of children in Tehran is high.