Reviewing IRIB's Policymaking

• Thesis Title : Examining the Policymaking of the Islamic Republic of Iran Broadcasting (IRIB) in the Field of Children and Young People’s Programming (2005-2015) Grounded Theory Method
• Student : Fahimeh Samadi
• Supervisor: Majid Mokhtariyanpour
• University: Tehran (Faculty of Management)
• Major : Media Management
• Degree : Master’s
• Defense Date : Shahrivar 94

Abstract :

Considering the growing presence of media in our lives and the lives of our children, attention to the manner of communication and the extent of their effects on us and our children has also increased. Among the existing media, television plays a more prominent role in the lives of our children. Considering the educational, entertainment, and informational functions of television and the multiple levels of impact that children and young people experience from television compared to adults, the role and mission of television managers and programmers is very important and critical. In this research, we examined the policymaking status of IRIB in the field of children and young people’s programming during the period from 2004 to 2014. The main question of the research is what happens in the process of programming for children and young people from the beginning of policymaking to the production and broadcast of programs, and what are the main and influential points in the construction of programs? Is what is produced and broadcasted the result of policymaking or not?
For this purpose, the grounded theory method was utilized, and semi-structured interviews with IRIB managers, programmers, and experts in the field of children and young people were used to collect data. Then the data was analyzed using the coding method, and categories emerged. Among the 12 emerging categories, the priority of the mental and subjective tastes of the managers of the children and young people’s department and producers was identified as the core category, playing a fundamental role in the produced programs, and the rest of the categories were related to the core category in a theoretical model.
Keywords: Public policymaking, media policymaking, children and young people’s program