While commercials had been removed from the children’s network’s airwaves in the last four years, the network has been airing a commercial for some time now, and recently an advertisement from a children’s magazine, along with an ad report, was added to the network’s schedule. Baby Sima has been added.
Several times a day, a program titled “Tales of Sweets” is broadcast on the Pouya Network, in which Giti Khameneh, a veteran Sima presenter, tells a short story to children for about 2 to 5 minutes. At the same time, the text of the advertisement for purchasing this magazine is available through The SMS system is broadcast several times with subtitles. At the end of this short program, a 45-second commercial teaser, accompanied by a song, encourages children to buy the magazine, and is broadcast continuously.
This is despite the fact that for more than four years, apart from the broadcast of teasers of some children’s films and animations approved by the Iranian Broadcasting Organization, such as “The Dolphin Boy,” “The Clever Child,” and “The Traveler from Ganora,” no commercial advertising teasers have been broadcast on the Children’s Network.
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In recent years, the Iranian Broadcasting Organization has resorted to broadcasting commercials within the program and attracting sponsors for many television programs in order to cover human resource and programming costs due to the lack of government-allocated budget, and it seems that Broadcasting the program “Tales of the Vegetables” is also part of that process.
On foreign television networks for children, commercials are broadcast with great caution, as children are not able to distinguish commercials from cultural content. Although some experts have criticized the broadcasting of cultural advertisements related to children on the network for Children don’t know they have problems.