Majid Ghadand in an interview with Mehr reporter regarding the policy of sponsors entering the production of children’s programs stated: A sponsor, due to its characteristics and the products it advertises, only works for adults, and children’s programs should be produced without a sponsor.
He continued: For a children’s program, one cannot turn to just any sponsor; for instance, advertising a bank, application, and mobile phone is not suitable for a child audience, especially since in our programs we advise children that they should not have a mobile phone until the age of 10 and it is better to ask their parents to send a text message to the program.
This children’s program host stated: The participation of sponsors in program-making and filmmaking exists all over the world, and there is no opposition to the principle of sponsors’ presence in program-making, but it should be used more for adult programs. We ourselves, in making children’s programs, used the participation of the traffic police or the Ministry of Health and made programs that, alongside an educational atmosphere, also featured entertainment.
Regarding how to produce children’s programs without a sponsor, he stated: A budget should be set aside from the revenues of adult programs produced with sponsors to help produce children’s programs as well.
Ghannad added: This does not mean that we lack the ability to attract sponsors, but the sponsors of children’s programs should be cultural and educational institutions and non-commercial organizations so that they possess the necessary concerns for cultural development regarding children. Certainly, not every participation is good for children and it can have a negative impact on the upbringing of the future generation.
He stated in the end: As a program maker in the children’s field, I should not go looking for a sponsor, but the Islamic Republic of Broadcasting organization itself must provide the budget for these programs.