Investigation of persuasion method at animation “kids at the building of flowers”

Title : Investigation of persuasion method at animation “kids at the building of flowers”

student : Leila Zarghi

Supervisor : Dr. Mohammad Dadgaran

Advisor:  Dr. Meysam Farokhi

University : Sooreh University

Cross section: M.Sc

field :  Advertising and cultural communication

defense date :  Februrary 2016

Abstract:

the purpose of this study was to investigate persuasion methods in the animation “kids at the building of flowers”. This research is exploratory type and its method is quantitative analysis of the content and analysis unit is sequence. The statistical population of this study is all 90 episodes of animation of “kids at the building of flowers” and 36 episodes selected as purposeful statistical sample (episodes 11 and 12 minutes). The result of research is the most persuasive goal in this animation is the goal of changing attitudes. The method of attracting familiarity has also been used more than other methods of attracting attention and ways to attract curiosity and lesser freshness. The focal and peripheral persuasion methods have also been widely used. that use of persuasion approaches to the periphery is more than focal. considering that the age group is child, the use of periphery persuasion methods that is associated with less understanding and less scientific analysis is used more.

Keywords: Persuasion, Animation, kids at the building of flowers, focal persuasion, peripheral persuasion

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