The study of transfering methods of religious concepts to children through Tv

Title : The study of transfering methods of religious concepts to children through Tv:Qualitative content analysis of Khale Shadune program

student : Zeinab porsam

Supervisor : Dr. Mohammad Dadgaran

Advisor:   Dr. Naser Bahonar

University : Sooreh University

Cross section: M.Sc

field :  Advertising and cultural communication

defense date :  Februrary 2016

Abstract:

This study is done due to the lack of scientific work and research on the methods religious program making for children. It is tried to analyze one of the top series of the Islamic Republic of Iran Broadcasting (IRIB) to achieve the methods of presenting the religious concepts to the children. Regarding the purpose of the study that was extracting the religious concepts and identifying the ways that these concepts were presented, Khale Shadune series aired on the special days of 2014 were chosen as research samples. The research method was qualitative content analysis. According to the research findings the moral and ideological concepts had the highest rate of usage in these programs. Moreove,being directly addressed by presenter, playing dramatic story and singing a song in the studio were the main and the most used ways for transferring religious concepts to the children. It is worth mentioning that the presenter’s way of expression and literature was beyond the comprehension of target audiences. Also in these programs direct instruction and abstract concepts were mostly applied.

Keywords: Methods of instructing religious concepts, Religion and media, Children television series, Media, Qualitative content analysis, Program Khale Shadune

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